Dorian Ilie, Communication Director at Rogalski Damaschin Public: Companies should connect with their audience in an authentic, relevant and emotional manner; don’t make it about you, make it about them

Transparency and empathy are of the essence in PR should always shine through in a company’s communication with its audience, especially as many businesses try to navigate the COVID crisis. Many companies lose sight of their audience’s needs which is why often their communication is not what it should be, explains Dorian Ilie, Communication Director at Rogalski Damaschin Public, who has more than ten years of experience working in the communication industry.

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