Employee Engagement

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Rowena Wood: How managers can use coaching to help employees transition back to work

This last year has been without precedent. Everyone from health care professionals and government officials to individuals have made massive efforts to help us return to normal life as summer approaches. There has been a momentous paradigm shift as society has pulled together under the ‘new normal’ to bring us to where we are now. But that’s just it. Where are we now?

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Dorian Ilie, Communication Director at Rogalski Damaschin Public: Companies should connect with their audience in an authentic, relevant and emotional manner; don’t make it about you, make it about them

Transparency and empathy are of the essence in PR should always shine through in a company’s communication with its audience, especially as many businesses try to navigate the COVID crisis. Many companies lose sight of their audience’s needs which is why often their communication is not what it should be, explains Dorian Ilie, Communication Director at Rogalski Damaschin Public, who has more than ten years of experience working in the communication industry.

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